I have worked with Innovate Educate Ltd for over 15 years, producing engaging learning resources for businesses, heritage and cultural institutions. Recently, they asked me to refresh their own branding and website. I made some subtle adjustments to the logo to make it work more flexibly across different media and at varying sizes and chose a new type face to complement the existing typewritten display font. I expanded the colour scheme to include some contrasting highlights for standout as well as some subtle shades for use as background colours. I developed style guidelines to ensure brand integrity and created a series of templates so that branded PowerPoints and documents could be produced easily in-house. Most recently I have extended the ie brand by creating the logo and other assets for ie’s new creative business collaboration programme, The Artery.